Attention Span / Competitiveness
As previously commented, amid the plethora and bombardment of media including internet, radio, and TV, it is difficult for the human mind to focus on multiple messages at a given time.In contrast an outdoor advertising bulletin is competition free as sole focus of the eye for that space of time.The majority of humans will quite naturally focus on an outdoor advertisement in comparison to the same ad in newspapers, on TV or on the radio. Stuck in traffic or waiting at the bus stop, most individuals are looking for something to pass time. The human eye will rapidly fixate on an outdoor ad sign to help pass time and avoid boredom. Thus said, positioning ads at bus stops, busy intersections and/or along highways prone to high volume can be ingenious.   That said this is where utilizing an experienced graphics artist becomes key to creating an effective memorable layout.  Think of classic ads as current and past from large companies to small business (Chick-fil-a, Nike, Verizon, MacDonalds, local business (think funeral home with the lady not wanting to be caught “dead” in that dress) and you begin to realize the craft of designing memorable layouts. Billboard design  should rely on graphics images that provoke the viewer to reason through why such image is there. Humor is especially effective (when appropriate) along with simple readable fonts (no thin script or italics), and vivid high contrasting colors for maximum eye readability.


Flexibility
Outdoor advertising can be located in any areas where it will most likely be effective. For example, a company selling holistic and whole foods, would be wise to place a mobile billboard at a Farmer’s Market. A new night club would be smart to select a location outside of a restaurant where early diners might be looking for after dinner entertainment. These same ads when in newspapers or on radio may be missed altogether by the ideal target audience.


State of The Art
The latest technology now available is such that can create incredibly eye-catching advertisements. Large format printers generate vibrant consistent imagery with inks formulated and applied to vinyl substrate materials designed to withstand the elements.Vinyl can be relocated/re-posted to target a specific audience or left in one spot for 24/7 exposure. Outdoor marketing is flexible reaching a wide audience affordably in the shortest period of time.

Learn More About Billboard Advertising With Logan Outdoor Advertising
If you are interested in finding out how billboard advertising can help your business gain the attention it deserves, contact Logan Outdoor Advertising at  800-749-SIGN (7446) or 813-253-3367

Graphic Design Services
An experienced artist, who understands billboard design as a unique medium, will customize your message with photos, logos, slogans with colors and fonts optimized for a successful viewing.   Often clients may attempt to transfer their “waiting room” pamphlet with pastel colors, illegible script fonts, and thesis long verbiage to a bulletin layout.  Successful messages incorporate interesting images, vivid colors to draw viewer’s eye, bold readable fonts, and simple message (few words).  It takes an artist experienced in billboard design to intuitively design for a large format eye catching image (thought provoking, humorous, etc.), with proper fonts, and arrangement of play on /use of words to maximum viewing readability and client branding.  Logan coordinates approved art upload for new and preexisting design, pre-press approval, vinyl production and installation posting of vinyl overlay.  ‍Logan Outdoor Advertising offers graphic design services using the latest technology.  Let us create an eye-catching billboard for your business using big bold images, and creative copy.


Tips for Billboard Designs
Click on the link below to view the full informational brochure for tips on billboard designs. Presented by  OOAA.org. OAAA Creative Brochure


Printing Services
‍We coordinate production of your customize message from design to installation. For more information on how to get your outdoor advertising started, contact Logan Outdoor Advertising, Inc. today! Toll Free: 800-749-SIGN (7446) Local: 813-253-3367 E-mail us at info@loganoutdoor.com